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Location: London Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £35000 - £40000
Sector: Management  
Type: Permanent
Posted: 07/12/2019
CRM Manager Ronald James Group 2019-10-12

We're on the hunt for a world class CRM Manager. If you have a passion for marketing, a love of data and an eye for spotting and developing opportunities to enhance customer engagement then we could have the job for you.

The CRM Manager will be responsible for all our CRM activity for the UK whilst providing support, advice and guidance to the international teams. This role focuses on enhancing the customer journey, using customer behaviour analysis to develop onboarding, retention/loyalty and re-engagement marketing across all channels including email, SMS, push notifications and direct mail.

We are different to many of our competitors.  Our product offering is unique, we develop all of our own games and developing high quality content that will acquireretain and re-engage customers is key to our success. Our business targets are all based on number of players rather than player spend and responsible gambling is the foundation of what we do. This role is pivotal in demonstrating the value of putting the customer at the heart of the organisation as the business continues its rapid expansion in the UK and Internationally.

Who You'll Be

Who we're looking for; The CRM Manager is a challenging, rewarding and exciting role. We're looking for an experienced individual who has a track record of delivering innovative and commercially driven CRM programmes. You'll be a strong communicator and team player who is motivated, understanding and supportive. You'll naturally be accurate, systematic, methodical and highly analytical as well as having the ability to manage projects, organise and prioritise your work load.

Your accountabilities are;

  1. CRM strategy and delivery
  2. Day-to-day CRM activity
  3. Analysis and optimisation of all CRM campaigns
  4. Marketing and customer data analysis and providing strategic recommendations.


  • Generous holiday allowance
  • Pension scheme
  • Great starting salary
  • Opportunity for progression
  • Flexible Time
  • Home Working

Could this be the role for you?

If you’d like to have an informal chat about your potential in this role, book in a call with one of our friendly talent advocates on 0191 620 0123 who can provide details, advise and guide you with your job search.

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