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Location: Newcastle upon Tyne Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £25000 - £35000
Sector: Management  
Type: Permanent
Posted: 12/18/2019
CRM Manager Ronald James Group 2020-01-10

Our client is looking to recruit a talented and enthusiastic CRM Manager to join their Gaming team. You will relish working in a fast paced environment and inspire the team to deliver results on a consistent basis. You will also be a key stakeholder in the retention strategy for all managed sites.

Who You'll Be

  • Train, develop and line management of CRM Executives
  • Establish and maintain a QA process to ensure delivered campaigns and on-site presentation of promotions from the team are of the highest quality
  • Overall responsibility for all execution of CRM across all channels and on-site presentation of all promotional activity
  • Coaching and mentoring of CRM Executives
  • Key stakeholder in the CRM strategy for all players
  • Monitor KPIs from segment groups and react accordingly; ensuring a positive ROI on campaigns
  • Identify gaps and develop new processes and procedures to ensure CRM best practice.
  • Instill a culture of test, learn optimise through continuous A/B testing
  • Provide detailed segmented reporting on campaigns; both on a regular and ad-hoc basis
  • Key stakeholder in driving innovation with new bonus and retention mechanisms
  • Monday to Friday 9 am to 5.30 pm with an early finish on a Friday at 4.30 pm
  • Competitive salary depending on skills and experience

The Person

  • Experience within a similar role
  • Strong leadership skills
  • Excellent organisational skills
  • Superb attention to detail
  • Experience using Business Intelligence software


  • Generous holiday allowance
  • Pension scheme
  • Great starting salary
  • Opportunity for progression
  • Flexible Time
  • Home Working

Could this be the role for you?

If you’d like to have an informal chat about your potential in this role, book in a call with one of our friendly talent advocates on 0191 620 0123 who can provide details, advise and guide you with your job search.

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