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Location: Stockton-on-Tees Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £35000 - £40000
Sector: Management  
Type: Permanent
Posted: 10/16/2019
Group Marketing Manager Ronald James Group 2020-01-16

Support the execution of a professional marketing function within our client, providing marketing support for them by developing the marketing function, the team and helping the Group to achieve its goals.

Who You'll Be

  • Support development of communication strategy and plan
  • Execution of communications strategy and plan
  • Manage and develop the marketing team
  • Analysis of the results of all marketing activity and maintenance of marketing KPIs
  • Agency liaison
  • Brand management and consistency
  • Support for sales and other external communications for any part of the Group
  • Support internal marketing and communications

Responsibilities

  • Executing marketing plans and overseeing related collateral
  • Creating and implementing campaign plans
  • Measure marketing effectiveness, both internally and externally, collating information on ROI and providing reports along with monthly board reports
  • Managing budgets for campaigns and keeping budget trackers up to date
  • Producing briefs for creative, digital and PR/ content
  • Ensuring pre-planned media, PR and marketing plans are delivered
  • Overall management of multi-channel mix spanning online and offline channels (including website development, SEO, PPC, social media, mobile, DM, email & SM, advertising, PR, shows & events and sponsorship)ï‚·Manage lead generation program with the aim of increasing enquiry volumes, whilst reducing the cost per enquiry
  • Develop material for the sales and account management teams that will support them throughout the entire sales cycle
  • Help establish a clear market proposition and ensure the brand always reflects this
  • Manage agency relationships
  • Research target markets & competitor's marketing

Person Specification

Required:

  • 5-7 years' experience in marketing, particularly a B2B role
  • Formal marketing qualification
  • Previous experience in management/supervisory role

Desirable:

  • Competent in the use of CRM databases and CMS systems
  • Understanding of PPC and SEO methodologies
  • Understanding of the use of social media and social management tools

Behavioral competencies:

  • Able to think strategically and deliver project goals
  • Excellent written and verbal communication skills
  • A high standard of organisational and time management skills
  • Good team worker, able to get on with people at all levels and work collaboratively

Benefits

  • Generous holiday allowance
  • Pension scheme
  • Great starting salary
  • Opportunity for progression
  • Flexible Time
  • Home Working

Could this be the role for you?

If you’d like to have an informal chat about your potential in this role, book in a call with one of our friendly talent advocates on 0191 620 0123 who can provide details, advise and guide you with your job search.

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