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Location: Newcastle upon Tyne Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £30000 - £35000
Sector: Management  
Type: Permanent
Posted: 06/25/2018
Head of CRO Ronald James Group 2018-10-18

Head of CRO

We're on the lookout for an experienced Head of Conversion Rate Optimisation to oversee and evolve our existing CRO offering. This is a fantastic opportunity for the right person to be part of an award-winning agency and one of the top places to work in the North East - as certified by The Journal.

Based on either our Teesside or Newcastle office, the successful candidate will take ownership of our conversion rate optimisation service and current CRO team.

Reporting to the Head of Digital, you will have significant experience in driving conversion performance across e-commerce and non-e-commerce websites using a variety of tools and personal knowledge.

It’s a really exciting time as we approach our 20th year in business and embark on the next phase of our ambitious growth journey.

We’re e-commerce experts, we know what works. We use vision, creativity and expertise to grow businesses online and drive commercial success across multiple solutions which offers the ultimate shopping experience to customers.

This is an ideal opportunity to be involved in turning your efforts into real business benefits and we will be looking for someone who is keen to work in an environment where fast pace and change management are key factors.

Sound good? Discover more and apply today...

Duties & Responsibilities

  • Team leadership:

The new Head of CRO will manage, educate and grow the current CRO team to ensure that the service offering is constantly evolving and at the forefront of new findings within the industry. The successful candidate will also be required to create a CRO roadmap and development strategy to ensure our offering is innovative and proactive.

  • Commercial:

Take overall responsibility for the commercial growth of the department, monitor and improve efficiency and budgets with the department, and have a vested interested in client growth and retention.

  • People Development:

Lead and inspire the CRO team and inspire others within the company, facilitating progression and success. Set targets and monitor performance of individuals constantly educating and transferring knowledge.

  • Team Collaboration:

Work with existing digital marketing teams to contribute to client success. Working together as part of a larger client strategy campaign is key and should also increase CRO knowledge across the wider company.

  • Business Growth:

The Head of CRO will be required to participate in pitches when needed, and produce proposals and pitch documents that inspire prospects to work with us. Appearances at industry events and award ceremonies may also be required as part of this role.

Person Specification

The team is the perfect combination if you ask us. Team members are talented, ambitious, motivated, expert and a whole lot of fun, and we want someone who can join the team and be part of our fantastic culture. We’re looking for a brilliant individual who wants to succeed within an established business, challenge the conventional and inject new life into our CRO offering.

  • Some other prerequisites of the role include:
  • Genuine digital experience within conversion rate optimisation.
  • Client-facing experience at a senior level, with the ability to direct the way, problem-solve and diffuse tensions when needed
  • Passion for digital and an ambition to drive an industry-leading digital offering.
  • An analytical and strategic thinker with the ability to plan effectively and stick to it, but also able to react well to pressure and unforeseen challenges.
  • Outstanding communication skills at all levels, externally and internally.
  • Commercially astute with knowledge of improving efficiency without implicating client experience.
  • A strong collaborator who can work with internal teams to achieve mutual goals.


  • Google Analytics qualification
  • 3 years+ experience in a digital leadership role
  • Agency experience with exposure to eCommerce
  • Excellent knowledge of CRO and proficiency in using web analytics tools
  • Experience of successful people management

Could this be the role for you?

If you’d like to have an informal chat about your potential in this role, book in a call with one of our friendly talent advocates on 0191 300 6501 who can provide details, advise and guide you with your job search.

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