Our client creates positive reactions via marketing, design, advertising, digital and PR. They're a dynamic [some say 'explosive'] multi-disciplinary creative agency based in Newcastle upon Tyne. They specialise in both offline and online marketing, fusing creativity, digital expertise and insightful data-driven strategies. Why? So that they can create and deliver positive reactions through compelling communications that work for your business.
They are an agency that has a proven track record of garnering long-term client relationships by creating and executing long-term digital marketing strategies that deliver results through continuous improvement and recurring innovation. In addition to delivering integrated digital marketing campaigns, you will also play an integral role working with the web and software development teams who work on their 'new build' projects. Starting with the initial pitch for a new project, you will be involved in providing best advice on-site and URL structure, navigation and conversion, through to the signoff and post live tech check.
As they embark on the next phase in the company's growth strategy, they are looking to recruit an ambitious, energetic and innovative SEO / PPC Specialist to join their growing Digital Marketing team.
As a Technical SEO/ PPC specialist in the heart of the Digital Marketing team you will be responsible for crafting and delivering strategies that return results for a broad range of clients. The agency's B2B and B2C client base spans across many sectors in niche to specialist industries. All campaigns involve a significant planning and strategy, and you will have their in-house web/software development teams, designers, copywriters, outreach professionals and marketers to utilise and support the delivery of campaign objectives.
Innovation underpins the agencies approach to Digital Marketing and the Technical SEO / PPC activities are a key driver in keeping the agency in line with best and emerging industry practices.
You will be part of a collaborative culture, working in a relaxed, yet focused, open plan office, surrounded by like-minded creative and technical professionals all committed to adding value to the client campaigns and projects, delivering results for the agency's clients and further developing the agency's proposition and competitive edge.
Playing a leading role in strategic discussions about how SEO can solve client's business challenges and drive marketing performance
Carry out technical site audits – creating clear roadmaps and evidence-based strategies to deliver results for clients
Contribute to the new business process by creating high impact audits on prospective client's digital position with the intent of driving action
Taking ownership and of client's digital performance and technical integrity
Define key metrics that drive SEO performance and create qualitative and quantitative reporting to show progress
Develop and implement link acquisition plans, including the identification of target sites, content opportunities and content ideas
Carrying out competitor analysis, backlink audits, keyword research, and other research projects as required
Give detailed site architecture and URL structure recommendations to the in-house development teams including international and multi-language projects
Troubleshoot and debug roadblocks in search engines or users accessing content
Resolve complex indexation and crawlability issues
Staying abreast of developments and drive innovation in technical SEO best practice, and share knowledge across the team where applicable
Develop new ways to improve, track and monitor search performance
Identify content optimisation opportunities across various digital channels
Delivery monthly SEO client reports
At least 1 year's commercial experience
Google Ads Certified
Strong understanding of Google Analytics
Strong communication skills
Proactive and self-motivated
If you’d like to have an informal chat about your potential in this role, book in a call with one of our friendly talent advocates on 0191 620 0123 who can provide details, advise and guide you with your job search.
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