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Location: Newcastle upon Tyne Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £30000 - £40000
Sector: Other  
Type: Permanent
Posted: 11/02/2026
Digital PR Manager Ronald James Group 2027-02-02

We're currently working with a company looking for an experienced Digital PR Manager to join their team in Newcastle.

This is an opportunity for a strategic and commercially minded digital PR professional to lead a team, develop creative campaigns and strengthen client relationships. You'll take ownership of digital PR strategy and campaign performance, working closely with wider teams to deliver high-quality media coverage, improve brand visibility and support organic search performance.

Please note: This is a hybrid role requiring 3 days per week in the Newcastle office.

Some of the responsibilities:

  • Lead and manage the digital PR team, setting clear objectives, allocating responsibilities and overseeing day-to-day performance.

  • Support team development through regular one-to-ones, performance reviews, coaching and training opportunities.

  • Manage team workloads, resources and campaign priorities to ensure projects are delivered on time and within agreed budgets.

  • Develop and implement creative, data-led digital PR strategies aligned with client objectives and organic search goals.

  • Oversee the planning, execution and performance of digital PR campaigns, ensuring consistent delivery of measurable results.

  • Act as a senior point of contact for key clients, building strong relationships and presenting strategic recommendations.

  • Develop and maintain relationships with journalists, publishers and industry contacts to secure high-quality media coverage and authoritative backlinks.

  • Collaborate with SEO, content, paid media and wider teams to deliver integrated marketing campaigns.

  • Monitor campaign and team performance, identifying opportunities to improve processes, efficiency and results.

  • Contribute to new business pitches, identify opportunities to develop existing client accounts and support commercial growth.

  • Establish clear standards for campaign quality, productivity and client service.

  • Create a collaborative team environment that encourages accountability, knowledge sharing and professional development.

Some of the requirements:

  • Strong experience in digital PR, media relations, SEO outreach or communications.

  • Proven experience leading, managing and developing a digital PR or marketing team.

  • Experience conducting one-to-ones, performance reviews and coaching conversations to support individual development.

  • A strong track record of developing and delivering successful digital PR strategies and campaigns.

  • Excellent understanding of media relations, digital outreach, link building and their contribution to organic search performance.

  • Strong client relationship management skills, with experience presenting strategic recommendations to senior stakeholders.

  • Ability to manage multiple campaigns, competing priorities and team resources effectively.

  • Commercial awareness, including an understanding of budgets, resource planning, client profitability and account growth.

  • Strong leadership skills, with the ability to motivate teams, set expectations and manage performance.

  • Excellent communication, organisational and problem-solving skills.

  • A proactive and adaptable approach, with a focus on continuous improvement and delivering measurable results.

  • A collaborative mindset and willingness to share knowledge and support the development of colleagues.

Looking for your next career move? Apply today.

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