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Location: Newcastle upon Tyne Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £28000 - £30000
Sector: Digital Marketing  
Type: Permanent
Posted: 05/25/2023
Senior Strategic Planner Ronald James Group 2023-08-25

Are you an experienced Strategic Planner looking to join a vibrant agency working with B2C and B2B clients across a variety of exciting sectors?  Then this could be the opportunity for you!

You’ll have a knack for joining the dots between insight, strategy, and creative, and be obsessed with understanding audiences, categories & brands.

Some of the responsibilities:

  • Gathering insight from quantitative and qualitative sources, such as analysing search data, designing questionnaires, and conducting research interviews.

  • Uncovering impactful insights that are directional for strategy and creative.

  • Shaping insights into strategies that deliver on the client objectives.

  • Understanding, challenging, and probing client briefs.

  • Taking a channel neutral outlook, albeit with an understanding of how different channels perform/deliver against objectives.

  • Helping brief wider tactical teams to deliver on the agreed strategy and build a narrative across channels on activity.

  • Identifying opportunities for growth on retained client accounts.

  • Recommending and collaborating with wider teams on measuring results and setting Key Performance Indicators.

  • Sharing and educating the team about marketing trends.

  • Understanding consumer psychology and what makes people behave in certain ways.

Some of the requirements:

  • Experience in a marketing role that covers strategic planning for a range of different channels (rather than a specialist in one specific area)

  • Proven ability to produce clear, informative, and inspiring proposals and documents in both Word and PowerPoint format

  • Proven ability to present ideas confidently and gain buy-in from clients

  • A passion for understanding people and why they behave the way they do

  • A proven ability to effectively analyse numerical data and creative work

  • A flexible approach; able to bend and mold your working style to best meet the needs of a client brief

  • A love of learning; naturally inquisitive and a positive role model for more junior team members

And fantastic if you also have:

  • A keen interest in digital channels

  • Experience using social listening, search, and audience panel tools (though training will be provided)

Apply now to find out more!

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