Apply for this vacancy

  Upload Your CV
Apply via LinkedIn
or call Sophie Newton on:
0191 620 0123
Interested in referring a friend? Click here
Location: Newcastle upon Tyne Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £28000 - £30000
Sector: Digital Marketing  
Type: Permanent
Posted: 05/25/2023
Senior Strategic Planner Ronald James Group 2023-08-25

Are you an experienced Strategic Planner looking to join a vibrant agency working with B2C and B2B clients across a variety of exciting sectors?  Then this could be the opportunity for you!

You’ll have a knack for joining the dots between insight, strategy, and creative, and be obsessed with understanding audiences, categories & brands.

Some of the responsibilities:

  • Gathering insight from quantitative and qualitative sources, such as analysing search data, designing questionnaires, and conducting research interviews.

  • Uncovering impactful insights that are directional for strategy and creative.

  • Shaping insights into strategies that deliver on the client objectives.

  • Understanding, challenging, and probing client briefs.

  • Taking a channel neutral outlook, albeit with an understanding of how different channels perform/deliver against objectives.

  • Helping brief wider tactical teams to deliver on the agreed strategy and build a narrative across channels on activity.

  • Identifying opportunities for growth on retained client accounts.

  • Recommending and collaborating with wider teams on measuring results and setting Key Performance Indicators.

  • Sharing and educating the team about marketing trends.

  • Understanding consumer psychology and what makes people behave in certain ways.

Some of the requirements:

  • Experience in a marketing role that covers strategic planning for a range of different channels (rather than a specialist in one specific area)

  • Proven ability to produce clear, informative, and inspiring proposals and documents in both Word and PowerPoint format

  • Proven ability to present ideas confidently and gain buy-in from clients

  • A passion for understanding people and why they behave the way they do

  • A proven ability to effectively analyse numerical data and creative work

  • A flexible approach; able to bend and mold your working style to best meet the needs of a client brief

  • A love of learning; naturally inquisitive and a positive role model for more junior team members

And fantastic if you also have:

  • A keen interest in digital channels

  • Experience using social listening, search, and audience panel tools (though training will be provided)

Apply now to find out more!

Apply Now Chat on WhatsApp Chat on Messenger


Back to Jobs

</Follow Us>