We are looking for an SEO/SEM expert to manage our search engine optimisation and SEM campaigns joining a company within the fashion industry.

Responsibilities:
● Research, implement and optimise content and landing pages to drive organic SEO success in line with the overarching Marketing Plan
● Create, implement and manage SEM PPC campaigns across the chosen platforms to achieve maximum ROI in paid search campaigns, within agreed budgets
● Undertake website analysis to make sure the structure, content, linking and other factors perform at an optimal level, ensure SEO best practices are properly implemented on newly developed code
● Perform ongoing keyword research and review of keyword opportunities
● Create SEO blog content and assist with social media integration, news and press release updates
● Research and analyse competitor activity to identify trends, insights and improve our customers journey
● Develop and implement link building strategy
● Track, analyse and report on SEO and SEM initiatives and campaigns to ensure positive ROI’s and improvement for future campaigns

The ideal candidate requirement and skills:
● 4+ years of proven SEO experience in a fast-paced eCommerce environment
● Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
● Solid understanding of digital marketing, conversion and customer acquisition®
● Experience of website analytics tools
● Experience with bid management tools
● Experience with A/B testing experiments
● Working knowledge of coding HTML, CSS and Javascript
● Working knowledge of content management in WordPress, Joomla etc
● Knowledge of ranking factors and search engine algorithms
● Be a keen follower of the latest trends and best practices in SEO and SEM