This is an exciting opportunity to join a fast growing focused business and take ownership of a large portfolio of campaigns to drive the business’ paid media strategy forward. As Head of PPC, you would be responsible for upward of £1m/year in ad spend, and you will be tasked with increasing both volume and efficiency.
The channels include Amazon, ecommerce websites, eBay and B&Q and we use Amazon Advertising, Google Ads, Microsoft Ads and Paid Social to drive customers to these channels.
Demonstrate a strong understanding of all Paid Media elements, including campaign planning, implementing, managing, and reporting.
Assist in devising and driving channel strategies.
Continual optimisation of paid activity to provide cost-efficient, incremental value.
Complete performance reports to a high standard, offering context and insight.
Employ a consistent test and learn approach for any new implementations across channels.
Keep up to date with the latest industry trends/changes and understanding how they could affect performance.
Work closely with Amazon and Google Analytics account managers to constantly develop and add value to paid activity.
Analyse data to identify trends and opportunities.
Required skills/experience -
Specialist experience managing PPC campaigns.
Substantial Amazon Advertising experience.
Substantial Google Advertising experience.
Substantial Paid Social experience.
Strong understanding of marketing funnels, attribution, and conversion journeys.
A high degree of numeracy with great Excel & Google Analytics knowledge.
Ability to identify issues and be pro-active in providing solutions.
Flexible working hours.
Hybrid work from home option.
20 days annual holiday with the ability earn an additional 10 days with time served.
On-site free parking.
Staff social events.
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