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Location: Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £40000 - £55000
Sector: Digital Marketing  
Type: Permanent
Posted: 10/23/2023
Head of PPC Ronald James Group 2024-01-23

This is an exciting opportunity to join a fast growing focused business and take ownership of a large portfolio of campaigns to drive the business’ paid media strategy forward.  As Head of PPC, you would be responsible for upward of £1m/year in ad spend, and you will be tasked with increasing both volume and efficiency.

The channels include Amazon, ecommerce websites, eBay and B&Q and we use Amazon Advertising, Google Ads, Microsoft Ads and Paid Social to drive customers to these channels.

Responsibilities -

  • Demonstrate a strong understanding of all Paid Media elements, including campaign planning, implementing, managing, and reporting.

  • Assist in devising and driving channel strategies.

  • Continual optimisation of paid activity to provide cost-efficient, incremental value.

  • Complete performance reports to a high standard, offering context and insight.

  • Employ a consistent test and learn approach for any new implementations across channels.

  • Keep up to date with the latest industry trends/changes and understanding how they could affect performance.

  • Work closely with Amazon and Google Analytics account managers to constantly develop and add value to paid activity.

  • Analyse data to identify trends and opportunities.

Required skills/experience -

  • Specialist experience managing PPC campaigns.

  • Substantial Amazon Advertising experience.

  • Substantial Google Advertising experience.

  • Substantial Paid Social experience.

  • Strong understanding of marketing funnels, attribution, and conversion journeys.

  • A high degree of numeracy with great Excel & Google Analytics knowledge.

  • Ability to identify issues and be pro-active in providing solutions.

Benefits -

  • Flexible working hours.

  • Hybrid work from home option.

  • 20 days annual holiday with the ability earn an additional 10 days with time served.

  • On-site free parking.

  • Staff social events.

Apply now to find out more!

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