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Location: Gateshead Tyne and Wear Newcastle upon Tyne NE12 8BX
Salary: £28000 - £42000
Sector: Digital Marketing  
Type: Permanent
Posted: 04/05/2022
PPC Specialist Ronald James Group 2022-07-05

We are looking for an ambitious PPC Specialist to join a company that is growing rapidly within the Health sector. You will be responsible for helping to drive online sales by improving the customer journey, improving product presentation, undertaking promotional activity and optimising our content management systems, channels and data.


What you’ll be doing:
● Create, monitor and report on all PPC Ad campaigns.
● Analyse and optimise PPC campaigns for best results and to improve ROI.
● Work on seasonal campaigns with the head of marketing and content strategist, where required, pushing the boundaries with PPC ad testing.
● Analysing trends and making data-driven decisions.
● Writing engaging copy for adverts.
● Ideate and make creative suggestions for advert templates
● Organise and structure ads into groups and sets for better referencing.
● Producing detailed analysis and reports of campaigns.
● Presenting data and reports.
● Metadata updates.
● Blog Optimisation.
● Search Console analysis.
● Google Analytics analysis.
● Competitor Analysis and competitor keyword analysis.
● Creating and providing reports on competitor SEO.
● Work alongside PR/outreach efforts to generate valuable backlinks.
● Keep the wider team up to date with the key facts around PPC performance and SEO
● Monitor and contribute to the technical foundation of the site.
● Be up to date with the latest Google Algorithm Updates.
● Provide ad-hoc administrative support to the Digital team.

What experience you’ll need to apply:
● Experience in an ecommerce and Shopify marketing role with product logistic understanding.
● Minimum 2 years experience in a similar role (ideally supervising a team but not necessary).
● Experience in Warehouse Management Systems and Barcoding.
● Experience using Fulfilment By Amazon, Ebay, and Shopify.
● Excellent time management, attention to detail, multi-tasking, and organisational skills.
● Excellent understanding and demonstrated experience in managing PPC campaigns across social platforms, paid search and shopping.
● Proven experience in successfully scaling various size accounts through paid media strategy and hands-on optimisation.
● A strong portfolio of PPC success stories where performance improvements are demonstrated by meeting and exceeding KPIs.
● Strong commercial awareness, using insightful reports to demonstrate. tangible ROI for clients while working within each client’s business model.
● Experience managing delivery teams and delegating work effectively.
● Expert level of experience in Microsoft Excel and/or Google Sheets.
● Expert-level knowledge of Google Analytics, Google Data Studio, Tag Manager, Google Ads and reporting.
● Expert-level knowledge of Facebook Ads.

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